--- title: Reporting - CRM description: A guide to CRM reporting in Now Book It --- [Skip to content](https://help.nowbookit.com/reporting-crm#main-content) English Show submenu for translations [![NowBookIt-Alt-Logo 2-1](https://help.nowbookit.com/hs-fs/hubfs/NowBookIt-Alt-Logo%202-1.png?width=300&height=75&name=NowBookIt-Alt-Logo%202-1.png)](https://nowbookit.com) Open main navigation Close main navigation - English Show submenu for translations - [New Now Book It Experience](https://help.nowbookit.com/knowledge-base) [New Now Book It Experience](https://help.nowbookit.com/knowledge-base?hsLang=en) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.nowbookit.com/?hsLang=en) 2. [Configuration and Communication](https://help.nowbookit.com/configuration-and-communication?hsLang=en) 3. [CRM](https://help.nowbookit.com/configuration-and-communication?hsLang=en#crm) # Reporting - CRM ## A guide to CRM reporting ### Sent Single-Send Communication Reports Reports available in the Now Book It CRM are a great tool to help get the most out of your account.  Adjusting and improving your communication strategy is the best way to use the data available to help your business grow. Here are our top tips on how to improve your communication strategy by using reports. #### Send during peak hour Each communication report provides a breakdown of open rates by time and date. This can be seen in the full report. You can review your previous communications to see what times open rates peaked and schedule future sends at this time.  #### Tag for retargeting The tag features allow you to group certain contacts based on their behaviours such as those who opened or clicked on a particular communication. This is a great tool for retargeting, you can read more about this[here.](https://support.impactdata.com.au/support-centre/retargeting/)  #### Compare previous sends The Now Book It CRM  allows you to see open rates of all previous communications. Are there some that performed particularly well and some that didn’t? It’s a good idea to dive into why; was it the subject line, an appealing offer, or a particular send time. You can read more about subject lines here.  #### Not all content is created equal The full report shows a break down of all the links in that communication and how many contacts clicked on each link. See what content captures your customer’s attention and tailor future sends accordingly.  As you can see reports are an extremely valuable tool that provide insights on your customer’s behaviour. - [Get Started](https://help.nowbookit.com/get-started?hsLang=en#main-content) - [Onboarding and Setup](https://help.nowbookit.com/get-started?hsLang=en#onboarding-and-setup) - [Your Account and Subscription](https://help.nowbookit.com/get-started?hsLang=en#your-account-and-subscription) - [User Management](https://help.nowbookit.com/get-started?hsLang=en#user-management) - [Diary / Bookings / Customers](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#main-content) - [Managing Bookings](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#managing-bookings) - [Diary Views and Settings](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#diary-views-and-settings) - [Floor Plan](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#floor-plan) - [Blockouts](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#blockouts) - [Standby List and Wait List](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#standby-list-and-wait-list) - [Diary Mobile](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#diary-mobile) - [Customers](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#customers) - [Booking Options and Services](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#booking-options-and-services) - [Takeaway](https://help.nowbookit.com/diary-bookings-customers?hsLang=en#takeaway) - [Events and Special Occasions](https://help.nowbookit.com/events-and-special-occasions?hsLang=en#main-content) - [Creating and Managing Events](https://help.nowbookit.com/events-and-special-occasions?hsLang=en#creating-and-managing-events) - [Event Scheduling](https://help.nowbookit.com/events-and-special-occasions?hsLang=en#event-scheduling) - [Sadie and Integrations](https://help.nowbookit.com/sadie-and-integrations?hsLang=en#main-content) - [Sadie (AI Assistant)](https://help.nowbookit.com/sadie-and-integrations?hsLang=en#sadie-ai-assistant) - [POS Integrations](https://help.nowbookit.com/sadie-and-integrations?hsLang=en#pos-integrations) - [Payment Gateways](https://help.nowbookit.com/sadie-and-integrations?hsLang=en#payment-gateways) - [Google / Facebook](https://help.nowbookit.com/sadie-and-integrations?hsLang=en#google-facebook) - [Partner Integrations](https://help.nowbookit.com/sadie-and-integrations?hsLang=en#partner-integrations) - [Payments and Gift Cards](https://help.nowbookit.com/payments-and-gift-cards?hsLang=en#main-content) - [Gift Cards](https://help.nowbookit.com/payments-and-gift-cards?hsLang=en#gift-cards) - [Payments and Refunds](https://help.nowbookit.com/payments-and-gift-cards?hsLang=en#payments-and-refunds) - [Configuration and Communication](https://help.nowbookit.com/configuration-and-communication?hsLang=en#main-content) - [Venue Settings](https://help.nowbookit.com/configuration-and-communication?hsLang=en#venue-settings) - [Email and Communications](https://help.nowbookit.com/configuration-and-communication?hsLang=en#email-and-communications) - [Booking Customisation](https://help.nowbookit.com/configuration-and-communication?hsLang=en#booking-customisation) - [Booking Widget Customisation](https://help.nowbookit.com/configuration-and-communication?hsLang=en#booking-widget-customisation) - [CRM](https://help.nowbookit.com/configuration-and-communication?hsLang=en#crm) - [NBI Booking Analytics](https://help.nowbookit.com/nbi-booking-analytics?hsLang=en#main-content) - [Payments](https://help.nowbookit.com/nbi-booking-analytics?hsLang=en#payments) - [Bookings & Service](https://help.nowbookit.com/nbi-booking-analytics?hsLang=en#bookings-service) - [Getting Started](https://help.nowbookit.com/nbi-booking-analytics?hsLang=en#getting-started) [![KBlogo](https://help.nowbookit.com/hs-fs/hubfs/KBlogo.png?width=200&height=50&name=KBlogo.png "KBlogo")](https://nowbookit.com) Need more assistance? Speak to a team member over the phone. - Australia: [1800 265 726](tel:1800265726) - New Zealand: [0800 453 933](tel:0800453933) - United States: [1 469 458 6874](tel:14694586874) - Canada: [1 438 794 9945](tel:14387949945) - International: [+61 2 7912 1576](tel:61279121576) [mailto:enquiries@nowbookit.com](mailto:enquiries@nowbookit.com)   [nowbookit.com](https://www.nowbookit.com/) Copyright © 2026, Now Book It