---
title: Google Tag Manager Tracking
description: GTM, Google analytics
---
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# Google Tag Manager Tracking
## Link your booking widget and gift card widget to Google Tag Manager (GTM). You can then see how guests move through your widget and track bookings and gift card sales as conversions in Google Analytics and Google Ads.
You’ll need:
- A **Google Tag Manager account** with a container set up, and your **Container ID** (it starts with **GTM-**). If you need to set up a container, go to [Google Tag Manager help](https://support.google.com/tagmanager/answer/14842164).
- A login to **Now Book It** (if you don’t have one, ask your venue manager for access).
Please note: Use **either** a Google Tag Manager ID **or** a Google Analytics ID, not both. If you enter both, your data may show up **twice**.
### Events you can track
#### Booking widget events
Each time a guest moves to a new step in your booking widget, an event is sent to Google Tag Manager. The **Booking widget embed reference** always has the most up-to-date list of events you can track. To view it:
1. Go to **Venue Settings \> Bookings \> Booking Widget \> Widget Generator**.
2. Scroll down to the **widget embed code**.
3. Select **\ Embed examples**. This opens the Booking widget embed reference for your venue.
4. Scroll to the **Google Tag Manager & Google Analytics** section to see the full list of events.
**Which event counts as a booking?**
- **Booking Confirmed**: a booking was made that didn’t need a payment.
- **Booking Paid**: a booking was made and the payment or card guarantee went through.
#### Gift card widget events
1. Page View
2. Card Selection
3. Customer Details
4. Recipient Details
5. Payment Details
6. Payment Complete
**Which event counts as a gift card sale?**
- Use **Payment Complete**. It means the gift card has been bought.
### Add your GTM ID to Now Book It
1. Log in to **Now Book It**.
2. Add your **GTM ID**:
a. **Booking widget events**: go to **Venue \> Settings \> Integrations** and paste your GTM ID in the **Google Analytics** field.
b. **Gift card events**: go to **Venue \> Settings \> Gift Cards \> Settings \> Integrations** and paste your GTM ID in the **Google Analytics** field.
3. Click **Save**.
### **Test your tracking**
Before you use your tracking in a campaign, check that events are coming through using **Preview** mode in [Google Tag Manager](https://support.google.com/tagmanager/answer/6107056).
1. In Google Tag Manager, open your container and click **Preview**.
2. Enter the web address of the page your booking widget or gift card widget is on, then click **Connect**.
3. On your website, click through a few steps in the widget (for example, choose a date and a time).
4. Go back to the **Tag Assistant** tab. Each event shows in the list on the left as it happens.
Please note: Some events won’t appear straight away. For example, **Payment Details** only shows once a booking has gone through that step, such as a booking that needs a pre-authorisation or deposit.
### Set up conversions
A conversion tells Google which event counts as a successful booking or gift card sale. In Google Tag Manager, create a **trigger** using the event name exactly as it appears in the embed reference (for example, **Booking Confirmed** or **Payment Complete**). You can then use it to:
1. Mark the event as a **key event** in [Google Analytics](https://support.google.com/analytics/answer/12844695).
2. Track it as a **conversion** in [Google Ads](https://support.google.com/google-ads/answer/6095821).
Please note: New key events and conversions can take up to **24 hours** to show in your Google Analytics and Google Ads reports.
**Need more help?**
For help with Google Tag Manager, see the [Tag Manager Help Centre](https://support.google.com/tagmanager).
You can also check your tags are working with Google’s free **Tag Assistant** browser extension.
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